{"id":38012,"date":"2026-02-02T15:24:58","date_gmt":"2026-02-02T15:24:58","guid":{"rendered":"https:\/\/twind.io\/es\/?page_id=38012"},"modified":"2026-02-25T14:57:59","modified_gmt":"2026-02-25T14:57:59","slug":"webinar-refuerzo-positivo-sst-amazon","status":"publish","type":"page","link":"https:\/\/twind.io\/es\/webinar-refuerzo-positivo-sst-amazon\/","title":{"rendered":"Webinar Amazon"},"content":{"rendered":"<p><span style=\"\"><img decoding=\"async\" alt=\"\" data-id=\"36596\" width=\"456\" data-init-width=\"750\" height=\"56\" data-init-height=\"92\" title=\"\" src=\"https:\/\/twind.io\/es\/wp-content\/uploads\/2025\/10\/logos-grupo-ctaima.png\" data-width=\"456\" data-height=\"56\" style=\"aspect-ratio: auto 750 \/ 92;\" mt-d=\"-0.5313000000000017\" ml-d=\"0\" center-v-d=\"false\" mt-m=\"0\" ml-m=\"0\" loading=\"lazy\"><\/span><\/p>\n<p style=\"\">Webinar gratuito<\/p>\n<p style=\"text-align: left;\"><span style=\"\"><span data-contrast=\"auto\" lang=\"ES-ES\" style=\"\">Refuerzo&nbsp;<\/span><\/span><span style=\"\"><span data-contrast=\"auto\" lang=\"ES-ES\" style=\"\">p<\/span><\/span><span style=\"\"><span data-contrast=\"auto\" lang=\"ES-ES\" style=\"\">ositivo en Seguridad y Salud en el Trabajo: Caso Pr\u00e1ctico Amazon<\/span><span data-ccp-props=\"{}\" style=\"\">&nbsp;<\/span><\/span><\/p>\n<p style=\"\"><span data-teams=\"true\"><strong><span style=\"font-size: 20px !important; --tcb-applied-color: var$(--tcb-color-4) !important; color: var(--tcb-color-4) !important;\">\u00bfC\u00f3mo consigues que la salud y la seguridad se vivan como un h\u00e1bito y no solo como una norma?<\/span><\/strong><\/span><span style=\"--tcb-applied-color: var$(--tcb-color-4) !important; color: var(--tcb-color-4) !important;\"><\/span><span data-teams=\"true\">En esta sesi\u00f3n conocer\u00e1s el caso pr\u00e1ctico de Amazon y su iniciativa <em>Healthy Cards<\/em>, basada en refuerzo positivo y peque\u00f1as acciones.<\/span><span data-teams=\"true\">Una mirada realista a c\u00f3mo sostener comportamientos seguros en entornos operativos exigentes.<\/span><\/p>\n<p style=\"\"><span style=\"\"><strong><span style=\"\">Lo que aprender\u00e1s en este webinar&nbsp;<\/span><\/strong><\/span><\/p>\n<ul>\n<li><strong>C\u00f3mo convertir salud y seguridad en h\u00e1bito <\/strong>con refuerzo positivo en SST (mas all\u00e1 del recordatorio y la norma).<\/li>\n<li><strong>Qu\u00e9 cambios normativos y exigencias HSE<\/strong> deber\u00edas empezar a considerar ya, y c\u00f3mo traducirlos en objetivos claros de SST.<\/li>\n<li><strong><span data-contrast=\"auto\" lang=\"ES-ES\">C\u00f3mo dise\u00f1ar una iniciativa tipo \u00abHealthy&nbsp;Card\u00bb:<\/span><\/strong><span data-contrast=\"auto\" lang=\"ES-ES\"><strong>&nbsp;<\/strong>mensajes, tono, frecuencia y momentos de entrega para que funcione en entornos reales de trabajo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><strong><span data-contrast=\"auto\" lang=\"ES-ES\"><\/span><\/strong><span data-contrast=\"auto\" lang=\"ES-ES\"><strong><span data-contrast=\"auto\" lang=\"ES-ES\">Qu\u00e9 indicadores medir<\/span><\/strong><span data-contrast=\"auto\" lang=\"ES-ES\">&nbsp;(adherencia, observaciones preventivas,&nbsp;feedback&nbsp;del equipo, etc.) y c\u00f3mo sostener la iniciativa.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/li>\n<li><strong><\/strong><strong><span data-contrast=\"auto\" lang=\"ES-ES\">C\u00f3mo escalarlo<\/span><\/strong><span data-contrast=\"auto\" lang=\"ES-ES\">&nbsp;en operaciones con turnos, rotaci\u00f3n y m\u00faltiples perfiles profesionales.&nbsp;<\/span><span data-teams=\"true\">\n<\/p>\n<p><\/span><\/li>\n<\/ul>\n<p style=\"\"><span style=\"\"><strong><span style=\"\">Speaker invitado<\/span><\/strong><\/span><\/p>\n<p><span>Acomp\u00e1\u00f1anos junto a Laura Garc\u00eda Mart\u00ednez, <strong>Enfermera Especialista en Enfermer\u00eda del Trabajo, T\u00e9cnico Superior en PRL y Creadora de Healthy Card (Amazon).&nbsp;<\/strong><\/span><span>Laura es experta en&nbsp;<strong>cultura preventiva<\/strong>&nbsp;y&nbsp;<strong>seguridad basada en el comportamiento<\/strong>. Ha desarrollado e implementado exitosamente iniciativas de&nbsp;<strong>refuerzo positivo en seguridad laboral<\/strong> en entornos operacionales complejos.<\/span><\/p>\n<p><em><span style=\"font-size: 14px !important;\">*La <strong>\u00abHealthy Card\u00bb<\/strong>&nbsp;es una iniciativa interna de&nbsp;<strong>refuerzo positivo para salud y seguridad<\/strong>&nbsp;desarrollada en Amazon. No es un producto comercial, sino una metodolog\u00eda de&nbsp;<strong>cambio conductual en seguridad<\/strong> aplicable a cualquier organizaci\u00f3n<\/span>.<\/em><\/p>\n<\/p>\n<p style=\"\"><a href=\"#tve-jump-19c472e0423\" style=\"outline: none;\" spellcheck=\"false\" jump-animation=\"smooth\"><span style=\"\"><strong><span style=\"\">Reg\u00edstrate gratis: Podr\u00e1s participar del vivo o acceder on demand<\/span><\/strong><\/span><\/a>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" style=\"\"><strong><strong>Speakers:<\/strong><\/strong><\/span><\/p>\n<p><span style=\"\"><img decoding=\"async\" alt=\"\" data-id=\"38028\" width=\"128\" data-init-width=\"248\" height=\"128\" data-init-height=\"248\" title=\"Foto ponente 1\" src=\"https:\/\/twind.io\/es\/wp-content\/uploads\/2026\/02\/Foto-ponente-1.png\" data-width=\"128\" data-height=\"128\" style=\"aspect-ratio: auto 248 \/ 248;\" mt-d=\"0\" ml-d=\"0\" center-v-d=\"false\" mt-t=\"-7.391000000000005\" ml-t=\"0\" center-h-d=\"false\" mt-m=\"-1.1089999999999947\" ml-m=\"0\" loading=\"lazy\"><\/span><\/p>\n<p style=\"text-align: left;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" style=\"\"><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Laura Garc\u00eda Mart\u00ednez<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" style=\"\">Occupational nurse y TSPRL<\/span><\/p>\n<p style=\"text-align: left;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" style=\"\"><strong><span style=\"\">Amazon<\/span><\/strong><\/span><\/p>\n<p><span style=\"\"><img decoding=\"async\" alt=\"\" data-id=\"38029\" width=\"127\" data-init-width=\"248\" height=\"127\" data-init-height=\"248\" title=\"alejandra 1\" src=\"https:\/\/twind.io\/es\/wp-content\/uploads\/2026\/02\/alejandra-1.png\" data-width=\"127\" data-height=\"127\" style=\"aspect-ratio: auto 248 \/ 248;\" mt-d=\"0\" ml-d=\"0\" center-v-d=\"false\" mt-t=\"-7.391000000000005\" ml-t=\"0\" center-h-d=\"false\" mt-m=\"0\" ml-m=\"-7.688000000000002\" loading=\"lazy\"><\/span><\/p>\n<p style=\"text-align: left;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" style=\"\"><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Alejandra Guti\u00e9rrez<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" style=\"\"><span data-contrast=\"auto\" lang=\"PT-PT\" style=\"\">Account Executive<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\" style=\"\">Twind<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: normal;\"><span><span>Grabaci\u00f3n on demand disponible<\/span><em><span>&nbsp;<\/span><\/em><\/span><\/span><\/p>\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 146424663,\n\t\t\t\t\t\t\t\t\tformId: \"38369ecc-f67f-4144-90f9-74c07e994297\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775407560000-9722974765\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775407560000-9722974765\"><\/div>\n<h3 style=\"text-align: center;\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Webinar gratuito Refuerzo&nbsp;positivo en Seguridad y Salud en el Trabajo: Caso Pr\u00e1ctico Amazon&nbsp; \u00bfC\u00f3mo consigues que la salud y la seguridad se vivan como un h\u00e1bito y no solo como una norma?En esta sesi\u00f3n conocer\u00e1s el caso pr\u00e1ctico de Amazon y su iniciativa Healthy Cards, basada en refuerzo positivo y peque\u00f1as acciones.Una mirada realista a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-38012","page","type-page","status-publish","hentry","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Refuerzo Positivo en SST: Healthy Cards de Amazon<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo convertir la seguridad laboral en h\u00e1bito con refuerzo positivo en SST. 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